Finding the Right Location

I have the privledge of knowing one of the best branding firms out there.  Blake Brand Growers has been guiding Disney for years.  The CEO, Jeff Blake, once told me:  "People choose emotionally and justify intellectually."

We think this is backwards.



The Importance of Choosing Intellectually
I know someone who grew up playing in the mountains around Fairplay. 25 years later he was in a position to build his dream home. $2m and 12 months later it was finished. Unfortunately he didn't think about all the other factors. He never moved in and last I heard, it was listed for $800k.


Places change ... people change!

Breckenridge 1995 to 2005

Aligning our
Client's Profile
with the
Economic, Demographic & Lifestyle
of
58 Mountain Communities

Our Process - 25 year history, 38 categories

Phase One - Identify towns that fulfill the clients needs:


Step 1 - Client Questionnaire
Start with a detailed client profile.  From a brief questionnaire we are able to establish which metrics are important.  Below is a summary of what we work with.

Step 2 - Private, Public & Collegiate Sources
We reseach the economic stability, population trends and lifestyle environments that meet your requirements.
Based on 38 different categories, we identify which mountain communities meet the client's requirements.

Below is an example of how Aspen would score, based on the client's requirements.

Below is an example of the results from all 58 communities, based on the client's requirements.

What else would you like to know?
We also fly to those locations. Some of our best information comes from spending 2-3 days talking to local residents and sitting in the back of city council meetings.

- What is the average $/Sq Ft?
- How successful the local businesses were?
- Is the population growing or decreasing?
- How do the "locals" feel about "outsiders"?
- What is the majority age group?
- Which wealth category do they fall into?
- Quality of schools, hospitals, recreation?

Prices have been increasing, but is it a Good Value?
We are able to assess the true value of a property, down at the development level.  Below are two examples of how prices have been increasing, but the actual value has been decreasing & increasing.

Give us a few weeks, we'll tell you everything you need to know!


Phase Two - The Top 20%

How do we find the property?
Now that you know the location, you can go on the internet and get 80% of what's available.

1. Many times the "public mls" isn't up to date OR the property you're interested in has already been sold.
2. If it's a good value, the agent may not put it in the public mls because they want to try and find their own buyer and earn both commissions.
3. Then there's the "pocket listings".  These are properties that the agent knows the owners want to sell, but they don't want to have a sign out front and endure daily showings.

Accessing the top 20%.

1. We sign a non-compete with the local agents.  They are now assured we will not "steal" their pocket listings.
2. We also research the pre-foreclosure data.  If a property owner is struggling, we'll contact them on your behalf.
3. We access the Realtor mls.  From that we can assess "local" market value, ensuring you don't over pay.

Why hire us?

• We have access to proprietary information.
• Even using the internet, it would take you months or years to research and travel to perspective locations.
• We access properties that you can't.
• Commercial pilots, Business Analysis degrees, 30+ years living in Colorado.

Never Fly Solo